01 Lever One
Identity
How clearly do you know who you are as a motion designer — and how clearly can you communicate that to a potential client?
1.How clearly can you describe your niche or the type of work you want to be known for?
Not at allCompletely
2.If a potential client asked "what do you do?" — how confident are you in your answer?
Not confidentVery confident
3.How aligned is your current work with the work you actually want to be doing?
Miles apartFully aligned
02 Lever Two
Proof
How strong is your portfolio at attracting the clients you actually want — not just demonstrating what you can do technically?
4.How confident are you sending your portfolio to a dream client right now?
Not at allCompletely
5.How commercially intentional is your portfolio — does it tell a story or is it just a collection?
No narrativeVery strategic
6.Do you have a flagship piece — one piece of work you point to that shows what you're truly capable of?
No flagshipStrong flagship
03 Lever Three
Presence
How consistently visible are you to the people who could hire you — and is that visibility building over time?
7.How consistently are you posting your work publicly right now?
NeverVery consistently
8.How strategic is your content — do you post with intention or just when you remember?
Zero strategyFully strategic
9.Does your online presence — bio, pinned posts, profile — clearly communicate who you are and who you work with?
ConfusingCrystal clear
04 Lever Four
Pipeline
How reliably does work come to you — and do you have a repeatable system for turning conversations into clients?
10.How predictable is your client flow right now?
UnpredictableReliable
11.How confident are you in your pricing — do you quote on value or on fear?
Fear-basedValue-based
12.Do you have a clear process for turning an enquiry into a signed project?
No processFull system
05 Lever Five
Momentum
How much of your work comes back — repeat clients, referrals, and a reputation that does the selling for you?
13.How much of your work comes from repeat clients or referrals?
NoneMost work
14.Do you have a system for staying in touch with past clients and nurturing relationships?
No systemClear system
15.How known are you in your industry — do people in your space know who you are and what you do?
UnknownWell known