Booked by Design™ | 12-Month Mentorship for Motion Designers

Build a portfolio that gets you hired.

Booked by Design is a 12-month mentorship for motion designers who want to build the work, positioning and visibility that attracts the clients they actually want.

Make the right work. Get it seen by the right people. Get booked.

12 months mentorship · Direct feedback · Small group by design · 1:1 with Pauline

Watch the Booked by Design introduction Watch this first

A note from Pauline


The gap Booked closes

You probably don't need another motion course.

You can always get better at the craft. Every great creative can. But there comes a point where another tutorial is not the thing stopping you from getting hired.

You already know how to make things. Booked helps you decide what to make, who to make it for, and how to get it in front of the people who can hire you.

Booked is not teaching you how to animate. It is mentorship for turning your creative ability into better opportunities.
What work should I actually make?
Which clients should I be building towards?
Is my portfolio proving the right things?
What should I post, and why?
How do I get the right people to notice me?
How do I turn visibility into real opportunities?

The transformation

From talented but reactive
to deliberately hireable.

Before Booked
Good at the craft. Unsure how to turn it into the career you want.
  • •Learning endlessly but still unsure what to make next.
  • •A portfolio made from whatever work has happened to come your way.
  • •Trying to appeal to everyone, so your positioning feels vague.
  • •Posting inconsistently, or without knowing what the post is meant to achieve.
  • •Relying on referrals, applications, random enquiries or luck.
  • •Knowing you are capable of better work, but not knowing how to create more of the right opportunities.
After Booked
A clear direction, deliberate proof and a repeatable way to get seen.
  • ✓You know which clients and projects you are building towards.
  • ✓Your portfolio contains proof those clients can actually hire you for.
  • ✓Your positioning makes what you do and why you are relevant easy to understand.
  • ✓You know what to share online and how it supports your career.
  • ✓You are consistently showing your work to the right people and building genuine industry relationships.
  • ✓You have a process you can repeat as your career grows.

The goal is simple: become the kind of motion designer the clients you want already want to hire.

Mentorship
12 months
Time to build it into your real career.
Support
1:1
Direct access to Pauline.
Feedback
Direct
On your actual work and decisions.
Intake
Small
Limited group by design.
Real results

What starts changing when the work becomes intentional.

Proof from designers already building inside Booked.

Sofia
Branding & motion designer · Booked member
Landed a retainer client — and has already earned back her Booked investment.
Straight from the DMs

Real people. Real shifts.

S
SofiaBranding & motion designer
I'm really fully believing myself again after years. Not only because of the numbers, but mainly because I can see the result of pushing and trying and not giving up.
First 10k. Such a good feeling.❤️
Retainer client · investment earned back9:22 PM
C
ChrisMotion designer & editor
I was going to charge $400. Paula talked me through it and made sure I didn't undersell myself.
I charged $2,200. And have since upped my prices.🔥
$400 → $2,2002:14 PM
J
JustinAnimator
I'm enjoying it so much. And it's already working: my last post performed 3x better than anything ever before.
The key is doing things with intention. People can feel when something was crafted carefully.
3x content performance5:00 PM
M
MajedMotion designer
I always felt like there was nothing worth selling. But the shop on the website has to happen at some point, right? 😊
Thank you so much, Paula, for the confidence boost. You've been there since the beginning, and I truly appreciate your belief in me.❤️
Building digital products3:27 PM
J
JustinAnimator
I went ahead and did it. It definitely doesn't hurt, just part of me having to push myself out of my social media shell a bit more.
So thank you for the nudge haha👍
Building presence11:33 PM

← Scroll to read more →


The simple version

Target. Create. Show. Connect. Get booked.

Booked OS™ is the method underneath the programme. But you do not need to memorise a framework to understand the job: choose where you want to go, build proof for that world, make your value visible, and create relationships with the people who can hire you.

01 · Target
Choose the clients.
Get specific about the studios, agencies, brands and projects you actually want, so your work has somewhere to go.
02 · Create
Build the proof.
Audit your portfolio against those clients. Where the proof is missing, we make the work instead of waiting for permission.
03 · Position
Make it obvious.
Your portfolio, website and socials should make what you do, what you are good at and why you are relevant easy to understand.
04 · Show & connect
Build in public.
Share the work, process and thinking. Stay visible. Start genuine conversations and build relationships inside the industry.
05 · Booked
Turn attention into opportunity.
Handle enquiries, pricing and discovery with confidence, then use every project to create momentum for the next one.

Your dream client should not have to imagine whether you can do the work. Show them.


Pauline Baines
Pauline Baines· Motion designer & founder
Who is behind this

I built a six-figure motion career without becoming a cold-outreach machine.


I am introverted. The idea of firing hundreds of messages at strangers never felt like the career I wanted to build.

What worked instead was becoming more deliberate: knowing what I wanted to be hired for, building proof around it, sharing that work, and staying visible enough that the right people could find me and remember me.

Booked is the system I wish I had earlier. Not a generic business course adapted for creatives, but mentorship built from inside an active motion design career.

Great partnerships come from great work. The job is to make the work, then make sure the right people see it.

6
Figures. Freelance.
12
Months of mentorship.
1:1
Direct support.

Why 12 months

Build the foundation. Then use it in your actual career.

Knowing what to do is rarely the hard part. Doing it consistently while client work, deadlines and life are happening is where mentorship matters.

Months 1–3
Build the foundation.

We get the core system running around your real starting point.

  • ✦Direction and dream-client targets
  • ✦Portfolio audit and strategic personal work
  • ✦Positioning and online presence
  • ✦Visibility rhythm and relationship-building
  • ✦Pricing, enquiries and discovery foundations
Months 4–12
Apply it in the real world.

This is where Booked stops being theory and becomes how you operate. You keep building, publishing, pitching, reviewing and refining with support around the work actually happening in your career.

  • ✦Create stronger work where your portfolio still has gaps
  • ✦Get direct feedback before publishing or presenting it
  • ✦Review what is getting attention and what is not
  • ✦Work through real enquiries, pricing and client decisions
  • ✦Build relationships, referrals and repeat opportunities
  • ✦Adjust the system as your goals and career evolve

The goal is not to depend on Booked forever. It is to leave knowing how to create opportunities for the rest of your career.


What you get

High-touch mentorship.
Not a watch-along course.

The curriculum gives you the framework. The templates and tools help you execute it faster. The real value is applying all of it to your work, your positioning and the decisions happening in your career, with direct feedback rather than figuring everything out alone.

No AI version of me. No chatbot trained on my content. You work with me, and your feedback comes from me.

01 / Personal
1:1 with Pauline

Private support focused on your direction, work and decisions. Not generic advice for the room.

02 / Twice monthly
Live Group Mentorship

Two live calls per month for teaching, hot seats, questions, critique and real-time problem solving with a deliberately small group.

03 / Between calls
Direct Feedback From Pauline

Submit work, portfolio decisions, content or questions. I review it and respond personally, with context from your goals and the work we are already doing together.

04 / Practical
Strategic Creative Briefs

Build real portfolio pieces with commercial intent, from smaller exercises through to dream-client style work.

05 / Systems
Curriculum + Template Vault

The Booked OS™ lessons plus the exact systems I use: templates, scripts, worksheets, checklists, planners, trackers, proposal and scope resources. Take them, customise them and use them.

06 / Community
A Serious Creative Room

A small community of designers building in public, sharing work, asking questions and moving their careers forward together.


Under the hood

The Booked OS™.
Five levers, one direction.

This is the internal method we use to diagnose where your career needs work. You do not need every lever at full force on day one; we focus on the constraint that is actually holding you back.

We define the work you want to be known for, the clients you want to be relevant to, and the positioning that makes those choices coherent.

You leave with a direction clear enough to guide what you make, what you show and what you say yes to.

DirectionDream clientsPositioningCreative identity

Your portfolio should not merely prove that you can animate. It should reduce the imagination required for the client you want to hire you.

We audit what you have, identify the gaps and build intentional work to close them.

Portfolio auditStrategic briefsCase studiesPresenting work

Presence is not about becoming an influencer. It is about consistently giving the right people reasons to discover, remember and trust your work.

We build a visibility practice you can sustain around client work and your actual personality.

Content strategyBuilding in publicVisibilityAuthority

We are not building a spam machine. We use your work, presence and relationships to create warmer routes into the people and companies you actually want to work with.

Then we make sure your pricing, discovery and client handling can convert those opportunities professionally.

RelationshipsWarm outreachPricingDiscovery

Good careers compound. We look at repeat work, referrals, reputation, stronger systems and the opportunities that emerge once your positioning and visibility are working together.

The aim is a career that becomes more intentional and more resilient with time.

RetentionReferralsReputationCareer leverage

Right fit matters

Who Booked is for.



✓
We will work well together
  • ✓You already have foundational design or motion skills. You do not need someone to teach you the software from scratch.
  • ✓You are a motion designer, self-taught creative, or designer moving deeper into motion and serious about making it professional.
  • ✓You want to protect and improve the craft, while becoming more intentional about the commercial side of your career.
  • ✓You are willing to make new work when your current portfolio does not support where you want to go.
  • ✓You are willing to build in public, share your work and become more visible to the industry.
  • ✓You can commit to implementation and direct feedback over the year.
✕
This is not the right fit
  • ✕You need a beginner course teaching After Effects or motion fundamentals from zero.
  • ✕You want a guaranteed number of clients or a shortcut that removes the need to make strong work.
  • ✕You want someone to hand you a script for mass cold outreach and call it a business system.
  • ✕You are not willing to publish, iterate or be seen while you improve.
  • ✕The investment would put you under genuine financial pressure right now.

Small by design

A small group. A full year.
Real implementation.

Booked is deliberately kept small. I run my own creative business alongside it, and I want enough space to know your work, stay close to your progress and be available when real career decisions come up.

Limited group intake
The investment
$2,000
12 months of mentorship · Flexible payment plans available
  • ✓12 months inside Booked
  • ✓1:1 with Pauline
  • ✓Two live group mentorship calls per month
  • ✓Direct feedback from Pauline on your actual work
  • ✓Full Booked OS™ curriculum and workshop library
  • ✓Booked Template Vault: templates, scripts, worksheets, checklists, planners, trackers, proposal and scope tools
  • ✓Strategic creative briefs and portfolio development
  • ✓Support with positioning, visibility, pricing, enquiries and career decisions
  • ✓Small community of serious designers building alongside you

Why Booked stays small. I still run my own creative business alongside Booked, and that is part of the value. You are not being handed to a moderator, junior coach or AI version of me. I want to know your work, follow your progress and give considered feedback when real decisions come up. Keeping the group intentionally small is what makes that level of access possible while keeping the mentorship grounded in what is actually happening in the industry now.

Honest answers

Questions worth answering.



Not necessarily. You do need foundational creative skill. Booked is for motion designers, self-taught creatives and designers moving into motion who are past the absolute beginner stage and ready to work on commercial direction, portfolio quality, positioning and visibility. If you still need someone to teach you After Effects from scratch, this is not the right programme yet.

Because installing a framework is only the beginning. The first months are about direction, proof, positioning and getting the system moving. The rest of the year gives you support while you apply it to real projects, content, enquiries, pricing decisions and opportunities. The aim is implementation, not racing through lessons.

Mentorship. There is a structured curriculum, workshop library and a growing vault of templates and tools, but those support the work. The main value is applying them to your actual career through 1:1 support, two live group mentorship calls per month, direct feedback, strategic briefs and ongoing accountability. The videos teach the framework. The mentorship teaches judgement.

Yes. Booked is not built around becoming louder or sending hundreds of cold messages. It is built around strong work, clear positioning, strategic visibility and genuine relationships. You will still need to be seen, but you do not need to perform a personality that is not yours.

That depends on your starting point, the quality of your work and how consistently you implement. The early wins are usually clearer direction, stronger work, better positioning and a more intentional visibility practice. Commercial outcomes come from applying those changes over time. There is no guaranteed client timeline, and Booked is not sold as one.

Yes. It is me. There is no AI version of me answering your questions and no junior coach reviewing your work. You get 1:1 support, live group mentorship and direct feedback from me on your work and decisions. The group stays deliberately small so I can keep that promise while continuing to run my own creative business.

Enough to make and publish real work. For most members, 3–5 focused hours per week is a sensible minimum alongside client work, although some periods will be lighter or heavier. This is designed to fit around a working creative career, not replace it.

Yes. Flexible payment plans are available. You will see the options clearly before making any commitment.


Limited places · Hands-on mentorship

Ready to build work that gets you hired?

Tell me where you are, where you want your creative career to go and what feels stuck. I read every application personally and will tell you whether I think Booked is the right next step.

Takes 2 minutes · No hard sell · I read every one personally